Retail Display Installation: What it is and How it Works

Retail display installation is a significant factor that can transform an ordinary store into an extraordinary shopping destination. If you're a retail business owner aiming to enhance your store's appeal, or an organization considering investing in retail installation services, this comprehensive guide is designed for you.

We're going to explore the process of retail display installation, uncover its complexities, and highlight why it's a crucial component in the retail industry. Regardless of the size of your retail business, from small boutiques to large retail chains, a well-executed retail display installation can greatly improve the shopping experience, increase customer engagement, and boost sales.

In this guide, we'll introduce you to RCS Moving, a seasoned industry leader in retail display and fixture installation. With over three decades of experience, RCS Moving offers a wealth of expertise and a wide range of services, making them an ideal partner for your retail display installation needs.

So, whether you're planning a small update or a complete store makeover, understanding the details of retail display and fixture installation can help you make informed decisions that will drive your retail business forward. Let's begin this exploration of the transformative power of retail display and fixture installation.

What is a Retail Display or Fixture?

A retail display or fixture is a physical structure used within a retail environment to showcase products. These structures are the backbone of a store, providing the framework upon which a retailer's selection of products is presented to customers. They come in a wide variety of forms and serve multiple purposes, making them a crucial element in the retail landscape.

Types of Retail Displays and Fixtures

Retail displays and fixtures can range from simple shelving units and racks to more complex and elaborate structures.

Here are some common types:

Shelving Units

These are the most basic type of fixture, used to display a wide range of products. They can be made from various materials, including wood, metal, or plastic, and come in different sizes to accommodate different types of products.

Display Cases

‍These are typically used to showcase high-value or delicate items, such as jewelry, electronics, or collectibles. They often have glass or clear plastic fronts to allow customers to view the items while protecting them from damage or theft.

Racks

Racks are commonly used in clothing stores to hang garments. They allow customers to easily browse through clothing items and can be designed to hold a large number of items in a small space.

Window Displays

These are elaborate window displays set up in a store's window to attract the attention of passersby. They often feature a selection of products arranged in a visually appealing manner, often with a theme or narrative.

Interactive Installations

These are advanced displays that engage customers through interaction. They can include touchscreens for browsing products or information, digital kiosks for self-service, or even augmented reality displays for a unique shopping experience.

Retail Display Installation and Fixture Set Up Planning

The process of setting up retail displays and fixtures is a multi-step endeavor that requires careful planning, execution, and maintenance. Each step is crucial in ensuring that the displays not only look good but also serve their purpose effectively.

🎨 Design: Crafting a Visual Merchandising Plan

The first step involves creating a visual merchandising plan that aligns with the store's brand and target audience. Decisions are then made about the types of displays and fixtures to use. The design phase often involves collaboration between store owners, visual merchandisers, and interior designers.

🗓️ Planning: Developing an Implementation Plan

The planning phase includes sourcing the necessary fixtures, which may involve working with manufacturers or suppliers to procure the right items. It also involves coordinating the installation, taking into consideration factors such as store operating hours and the potential impact on customers.

🏪 Installation: Bringing the Plan to Life

The installation phase is where the plan comes to life. Professional installers set up the displays and fixtures according to the plan, ensuring everything is perfectly aligned and secure. This requires a high level of precision and attention to detail, as even small misalignments can affect the overall look and functionality of the display.

🛠️ Maintenance: Keeping Displays Fresh and Appealing

This can involve cleaning the displays to remove dust and fingerprints, repairing any damage, and updating the displays as needed, such as for seasonal changes or new product launches. Maintenance also involves regularly reviewing the effectiveness of the displays. This could involve tracking sales of displayed products, observing customer behavior, or gathering customer feedback. 

The Cost of Retail Display and Fixture Installation

Investing in retail display and fixture installation can significantly impact a store's aesthetics, functionality, and overall customer experience. However, the cost of such an installation can vary widely, depending on several factors.

Here's a deeper look into these factors:

Complexity of the Design

A simple design, such as installing standard shelving units or racks, will generally be less expensive than a complex design involving custom-made fixtures, intricate window displays, or interactive installations. The more complex the design, the more time, materials, and expertise are required, which can increase the cost.

Types and Quantity of Displays and Fixtures Required

The types and quantity of displays and fixtures required also play a significant role in the cost. For example, standard shelving units or racks may be less expensive than high-end display cases or custom-made fixtures. Similarly, the more displays and fixtures required, the higher the cost will be.

Size of the Retail Space

The size of the retail space can also affect the cost. A larger space may require more displays and fixtures, and it may also take longer to install them. Additionally, larger spaces may require more complex designs to ensure that the space is used effectively, which can also increase the cost.

Location of the Store

The location of the store can influence the cost as well. If the store is located in a city center or a high-cost area, the cost of installation may be higher due to higher labor costs or logistical challenges. Additionally, if the installation crew needs to travel a long distance to reach the store, travel costs may be added to the total cost.

Need for Custom-Made Fixtures

Custom-made fixtures can significantly increase the cost of retail display and fixture installation. These fixtures are designed and built to meet specific requirements, which can involve more time, materials, and expertise than standard fixtures. However, custom-made fixtures can also provide a unique look and feel that can enhance the store's brand and appeal to customers.

What Makes a Good Retail Display Installation?

A good retail display or fixture installation goes beyond just setting up structures to hold products. It involves ensuring that the displays and fixtures are secure and stable, maintaining clear aisles and emergency exits, and using materials that are fire-resistant or non-toxic. Professional installers are familiar with these regulations and standards and ensure that your installation is compliant.

Here's a deeper look into the elements that contribute to a successful installation:

😎 Reflects the Store's Brand and Identity

A good retail display or fixture installation should reflect the store's brand and identity. This means that the design, layout, and aesthetics of the displays and fixtures should align with the store's brand image and values. 

👗 Showcases the Products Effectively

Products should be displayed in a way that highlights their features and benefits, making them appealing to customers. The arrangement of products should also facilitate easy browsing and selection. For example, related products should be grouped together, popular products should be placed at eye level, and all products should be clearly visible and accessible.

😍 Enhances the Overall Shopping Experience

A good retail display or fixture installation enhances the overall shopping experience. It creates an inviting and engaging environment that encourages customers to explore, linger, and ultimately, make a purchase. This could involve using creative displays that tell a story, incorporating interactive elements that engage customers, or designing a layout that facilitates easy navigation.

🧰 Durable and Easy to Maintain

Retail displays should be made from high-quality materials and in a way that makes them easy to clean, repair, or update as needed. A good installation considers the long-term use and maintenance of the displays and fixtures, ensuring they continue to look good and function effectively over time.

Why RCS Moving Optimizes Retail Display Installation

Choosing the right partner for retail display installation can significantly impact your store's appeal. RCS Moving, a seasoned player in the commercial moving industry since 1994, has consistently delivered excellence for over three decades. Their vast experience and unwavering commitment to quality make RCS Moving a trusted choice for retail display installation, ensuring a smooth and efficient process for businesses.

Expertise and Experience

RCS Moving’s wealth of experience translates into a deep understanding of the intricacies involved in retail display installation. They know how to handle everything from simple shelving units to complex window displays and interactive installations. Their team of professionals is trained to install displays and fixtures that not only look good but also function effectively in a retail environment.

Comprehensive Services

RCS Moving offers a comprehensive range of services that go beyond just moving. They provide expert logistics, handling, storage, and transport of various items, including retail displays. This means they can manage the entire process of retail display installation, from sourcing the necessary fixtures to installing them and maintaining them over time. This end-to-end service ensures a smooth and hassle-free experience for businesses.

Commitment to Quality

RCS Moving is committed to delivering the highest quality of service. They are licensed and insured, ensuring the safety and security of your items. They also guarantee in-time delivery and fair pricing. Their attention to detail and commitment to customer satisfaction set them apart in the industry.

Advanced Resources

With over 250,000 square feet of warehousing space and a fleet of over 40 trucks, RCS Moving has the resources to handle retail display installations of any size. Their professionally trained staff is equipped to handle all types of displays and fixtures, ensuring they are installed correctly and securely.